A series of books to help understand large language models, innovation and disruption to purpose-led organisations.

Understanding disruption

Understanding disruption

Competing Against Luck

by Clayton Christensen

Explores the concept of Jobs Theory to solve disruptive technologies through the lens of customer needs, helping businesses find new opportunities for growth.

Innovator's Dilemma

by Clayton Christensen

A groundbreaking work that explains why established companies struggle to adapt to disruptive technologies and offers strategies for overcoming this challenge.


by David Epstein

Looking at how generalists triumph in a specialised world through the frame of sports, AI and parenting

The Myths of Creativity

by David Burkus

Debunks common misconceptions about creativity, revealing the true nature of innovation and how individuals and organizations can foster it.

Thinking in Systems

by Donella H. Meadows

A primer on systems thinking, demonstrating how to better understand and address complex problems by examining interconnected systems. Excellent descriptions of stocks and flows.



Experimentation Works

by Stefan H. Thomke

Outlines the importance of experimentation in business, sharing actionable strategies for driving innovation and growth through continuous testing.

High-Impact Tools for Teams

by Alex Osterwalder, Stefano Mastrogiacomo

Offers practical tools and techniques for improving collaboration, communication, and productivity within teams.

Testing Business Ideas

by David J Bland

Provides a framework for rapidly testing and validating new business ideas, minimizing risk and maximizing success.

The Invincible Company

by Alex Osterwalder, Yves Pigneur

A three part book considering the importance of an innovation portfolio, business models that can shift and adapt, and the culture to drive it forwards


by Dan Heath

Explores a number of social innovation interventions that address problems at their root causes, preventing issues before they arise and creating long-lasting, systemic change.



Good Strategy / Bad Strategy

by Richard Rumelt

Distinguishes between effective and ineffective strategies, offering practical guidance for developing and implementing successful business plans. Entertaingly acerbic.


by Ray Dalio

Part memior, part manifesto this book lays out a number of simple principles to consider when making decisions.

The Corporate Startup

by Tendayi Viki, Dan Toma, Esther Gons

Demonstrates how established corporations can harness startup methodologies to drive innovation and stay competitive in a rapidly changing world.

The Fearless Organization

by Amy C Edmondson

Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

The Halo Effect

by Phil Rosenzweig

Challenges conventional wisdom on business success, debunking popular myths and revealing the true factors that drive performance.

The Lean Startup

by Eric Ries

Introduces the Lean Startup methodology, a process that helps entrepreneurs rapidly validate and iterate on their ideas for maximum success.

Strategic Foresight & Speculative Futures

Strategic Foresight & Speculative Futures

From What Is to What If

by Rob Hopkins

Inspires readers to imagine alternative futures, offering practical tools and techniques for envisioning and creating a more sustainable world.

Homo Deus

by Yuval Noah Harari

Explores humanity's future in a world dominated by technology, examining the potential consequences and ethical implications of scientific advancements.


by Philip E. Tetlock and Dan Gardner

Reveals the science and art of making accurate predictions, drawing on insights from expert forecasters to improve decision-making in uncertain times.

The Art of the Long view

by Peter Schwartz

Offers a guide to scenario planning, a strategic method for envisioning and preparing for various future possibilities.

Interaction principles

Interaction principles


by Richard H. Thaler

A deep dive into behavioral economics, showcasing how human psychology impacts decision-making and how understanding these biases can lead to better outcomes.

The Culture Map

by Erin Meyer

Explores cultural differences in communication and collaboration, offering a framework for effectively navigating cross-cultural business relationships.

The Design of Everyday Things

by Don Norman

Examines the principles of human-centered design, showing how intuitive and user-friendly products can improve everyday life.

The Power of Not Thinking

by Simon Roberts

Considers the fact that humans are 'emodied' creatures with intuition and skills that have evolved to match the fact we walk, eat and sleep. A riposte to the reductive idea that machines can mimic our interactions.

Thinking Fast and Slow

by Daniel Kahneman

Daniel Kahneman - who received a Nobel for his behavioural economics work - explores his theory of System 1 and System 2 thinking. The book looks at biases, heuristics and how humans make decisions.

Ways of Seeing

by John Berger

The cliché of all art-school kids but Berger's exploration of visual culture - and the examination of how we perceive and interpret images - is a useful primer for consider how Large Language Models seek to simulate that reality.



Be more Pirate

by Sam Conniff

Inspires readers to adopt the disruptive spirit of pirates, challenging conventional thinking and embracing innovation to create meaningful change.

Full House: The spread of excellence from Plato to Darwin

by Stephen Jay Gould

Considers how evolution comes in fits, starts and disruptions rather than the steady straight-line we tend to think of. There's a lot of baseball chat to argue the case!

Hello World: How to be human in the age of the machine

by Hannah Fry

Examines the implications of artificial intelligence and automation on society, considering how we can maintain our humanity in a technology-driven world.

Human Frontiers

by Michael Bhaskar

This book challenges the idea that society is getting more and more advanced. Bhaskar makes the compelling argument that the innovations from the 18th and 19th centuries were fare more important than those in the last 20 years. He sees AI as a potential way off of our plateau.

My Robot Gets Me

by Carla Diana

This looks at human-machine interactions from the perspective of physical product design with Diana framing the argument through hands-on experiments.

Napoleon's Buttons

by Penny Le Couteur

Explores the impact of chemistry on history, highlighting how specific compounds have shaped the course of human events. It takes a counterintuitive perspective to how disruption, and innovation, has been caused by little noticed details.


by Yuval Noah Harari

A broad view of human history. The books looks at what's shaped humans from the dawn of civilization to the modern era. As human-machine interactions become more widespread it's helpful to have a grounding in our histories.

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